As B2B solutions continue to advance, industrial companies are embracing branding to differentiat...

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset...

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product tha...

As products become increasingly similar, companies are turning to branding as a way to create a p...

Inspired by a new, transformative era in human and business relations, this book provides a uniq...

Inspired by a new, transformative era in human and business relations, this book provides a uniq...

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product tha...

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-...

This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-...

This edited collection hinges on the idea that marketing serves as the catalyst for capitalism an...

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-...