Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in th...

Philip Kotlers Bestseller »Grundlagen des Marketing« zählt zu den weltweit erfolgreichsten Standa...

Neues vom Marketing-GroßmeisterDrei tiefgreifende Entwicklungen prägen die Zukunft des Marketing:...

Klassische Konzepte, Leitlinien und Beispiele wurden beibehalten und mit den modernen Realitäten,...

Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to ...

Markenschuhe für den eigenen Videospielavatar, Augmented Reality im Wohnzimmer zur Planung des nä...

Zeitgemäßes Marketing: digital statt traditionellGeschrieben von den weltweit führenden Marketing...

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the cele...

The undisputed global bestseller in marketing management that consistently reflect changes in mar...

For graduate and undergraduate courses in marketing management.  A Succinct Guide to 21st Century...

Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing cours...

shows you how creating and capturing customer value drives effective marketing strategies. The te...

Start thinking like a marketer with the gold-standard text for today's Marketing Management.

Master the key marketing challenges and see how you can develop meaningful connections with your ...

As B2B solutions continue to advance, industrial companies are embracing branding to differentiat...

Dieses Buch zeigt, warum sich Marketing zu einem nachhaltigeren und verantwortungsvollen Handeln ...

Democracy in Decline is an examination by the 'father of modern marketing' into how a long cheris...

This book provides practitioners with a basic understanding of strategy and the process of strate...

In Advancing the Common Good, stories of prominent reformers fighting for the Common Good will in...

Asia is the most populated geographical region, with 50% of the world's inhabitants living there....

Today's dynamic and uncertain environment has contributed to the changing nature of markets. In o...

Having read this book: You will have a basic understanding of strategy and the process of strateg...

An examination by the 'father of modern marketing' into how well a long cherished product (democr...

This book seeks to understand how a one-man consultancy practice can grow to become what is argua...

This book seeks to understand how a one-man consultancy practice can grow to become what is argua...

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck ...

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset...

From medicine and defense to food and cosmetics, biotechnological breakthroughs are creating huge...

Today's dynamic and uncertain environment has contributed to the changing nature of markets. In o...

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product tha...

This book provides practitioners with a basic understanding of strategy and the process of strate...

As products become increasingly similar, companies are turning to branding as a way to create a p...

Asia is the most populated geographical region, with 50% of the world's inhabitants living there....

Inspired by a new, transformative era in human and business relations, this book provides a uniq...

Inspired by a new, transformative era in human and business relations, this book provides a uniq...

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Compa...

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product tha...

For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the...

Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering ar...

Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering ar...

Successful social marketing holds the power to change the world.  Social Marketing: Behavior Chan...

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-...

This book provides guidelines for the pragmatic integration of new marketing tools and business s...

This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-...

As the fallout from the financial meltdown of 2008 grows progressively worse, companies, industri...

This book gives an indispensable guide to navigating the shift in customer behavior and discovers...

Corporate social responsibility has grown into a global phenomenon that encompasses businesses, c...

This edited collection hinges on the idea that marketing serves as the catalyst for capitalism an...