The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading ...

This book represents a radical departure from the established theory in taking an organisational ...

A good marketing information system is an essential ingredient of all successful marketing. This ...

Aimed primarily at the MBA student or those preparing for professional qualifications in the mark...

This much-anticipated new edition has been has been fully revised and updated to reflect the real...

This book, originally published in 1984, established the need for a strategic managerial response...

Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the reali...

This book, originally published in 1984, established the need for a strategic managerial response...

This book, originally published in 1984, established the need for a strategic managerial response...

Aimed primarily at the MBA student or those preparing for professional qualifications in the mark...

A good marketing information system is an essential ingredient of all successful marketing. This ...

This book offers management students and managers new insights by approaching exporting from the ...

A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing...

This book, originally published in 1984, established the need for a strategic managerial response...

This book offers management students and managers new insights by approaching exporting from the ...

This book represents a radical departure from the established theory in taking an organisational ...

Provides the first model of the strategic sales organizationAction- and decision-oriented through...

Develop your knowledge around rigorous marketing strategies and differential advantage in a compe...