Klassische Konzepte, Leitlinien und Beispiele wurden beibehalten und mit den modernen Realitäten,...
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with edu...
Unser bisheriger Preis:ORGPRICE: 104,54 €
For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century...
Start thinking like a marketer with the gold-standard text for today's Marketing Management.
The classic Marketing Management is an undisputed global best-seller an encyclopedia of marketing...
This first edition of Marketing Management offers a unique perspective on the people, the markets...
The 'Great Thinkers in Marketing' series highlights the significant contributions of the most inf...
The undisputed global bestseller in marketing management that consistently reflect changes in mar...