Klassische Konzepte, Leitlinien und Beispiele wurden beibehalten und mit den modernen Realitäten,...
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with edu...
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For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century...
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This first edition of Marketing Management offers a unique perspective on the people, the markets...
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