Klassische Konzepte, Leitlinien und Beispiele wurden beibehalten und mit den modernen Realitäten,...

The ultimate marketing resource from the world's leading scholars From the world's #1 MBA marketi...

The Marketing Plan Handbook (6th Edition) presents a streamlined approach to writing succinct and...

Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, ...

The Marketing Plan Handbook presents a streamlined approach to writing succinct and meaningful ma...

Product Assortment and Consumer Choice examines existing literature and builds on the current the...

Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offe...

This book presents the latest research on national brand and private label marketing - in a colle...

Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundament...

Mastering the Case Interview (9th edition) offers detailed advice on how to ace the case intervie...

Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offe...

Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, ...

Mastering the Case Interview (10th edition) offers detailed advice on how to ace the case intervi...

Mastering the Job Interview (10th edition) provides in-depth guidance on how to develop a winning...

Strategic Brand Management offers a cohesive framework for brand management, highlighting the dis...

The Customer Science Handbook reveals principles that shape people's behavior and shows how to cr...

In Strategic Brand Management, Alexander Chernev, a professor of marketing at the Kellogg School ...

Creating impactful customer experiences is at the core of a company's business model. However, th...

Strategic brand Management outlines the core principles of marketing and provides a strategic fra...

Strategic Brand Management outlines the core principles of marketing and provides a strategic fra...

The Marketing Plan Handbook offers a streamlined approach to creating impactful marketing plans. ...

The Marketing Plan Handbook offers a streamlined approach to creating impactful marketing plans. ...

Start thinking like a marketer with the gold-standard text for today's Marketing Management.