The emphasis of this textbook is on how sales management gets done. You will find contemporary ma...

Strategic Management Communication for Leaders is based upon an alternative theoretical foundatio...

This book takes an in-depth look at the 10 most critical enablers of an effective strategic custo...

The second edition of Sales Management: Shaping Future Sales Leaders was updated with new academi...

Principles of Business Forecasting--2nd ed

This text is intended for a nontechnical, issues-oriented economics course, usually a 100-level...

'First edition published by Wessex, Inc., 2013'--T.p. verso.

Henry Tischler writes that 'My goal in this book is to demonstrate the vitality, interest, and ut...

Building Our Best Future by Deanna Kuhn (author of Education for Thinking, Harvard University Pre...

In The Front-Line Sales Manager - Field General, our perspective is very straightforward. We beli...

Strategic Account Strategy is designed to help corporations and businesses develop key strategic ...

Sociology 12ed offers students a window to absorb the interesting aspects sociology-with its pers...

Human Resource Management (HRM) is a set of decisions systems that organizations can design and i...

The perfect supplementary text for any global account management course!In recent years, many cor...

The Logic of Academic Writing was developed from a practical educational need, namelyteaching ear...

Fundamentals of International Business is an introductory international business text for use at ...

Focus on the fundamental principles and practices of effective management today with DuBrin's com...

Marketing for Latin American Managers in the 21st Century

La Planificacion del Marketing

This book provides practical guidance to the contemporary manager, stressing the critical thinkin...

Essentials of Management is written for newcomers to the field of management and forexperienced m...

At 446 pages and 26 chapters, Capon's Marketing Framework 4th Edition is shortened version of Man...

This book approaches digital marketing in two ways: from the point of view of the strategicthinke...

Sales Eats First examines how B2B sales organizations in today's most admired corporations develo...

This book is designed to bring the educated layperson - the typical marketer or businessprofessio...

At 668 pages and 26 chapters, Managing Marketing in the 21st Century is about understanding how t...

On Monday morning August 6, 1945, when the Enola Gay released the first atomic bomb above Hiroshi...

This book examines all aspects of implementing a professional consultative sales organization. It...

Managing Global Accounts will help you address the issues of dealing with global customers. As gl...

Building Our Best Future by Deanna Kuhn (author of Education for Thinking, Harvard University Pre...

Customers Win, Suppliers Win: Lessons from One of IBM's Most Successful Strategic Account Manager...

Customers Win, Suppliers Win: Lessons fromOne of IBM's Most Successful Strategic Account Managers...

This book examines all aspects of implementing a professionalconsultative sales organization. It ...

This book contains essays on data integrity.Data integrity is the most basic element of work in a...

Disruption is unique - a work of sales fiction. Set against the recent pandemic, this fictional n...

'Procurement Confidential' acquaints readers with the roles of Sales, Procurement and Supply Chai...

Managing Marketing in the 21st Century is about understanding how to develop market strategy, imp...

Capon's Marketing Framework 5th Edition is shortened version of Managing Marketing in the 21st Ce...

This book approaches digital marketing in two ways: from the point of view of the strategic think...

Essentials of Management is written for newcomers to the field ofmanagement and for experienced m...

Strategic Management Communication for Leaders offers a unique