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  1. 04.08.2005

    THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most book...

    Taschenbuch
    34,88 €
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  2. 20.09.2006

    'When everybody zigs, zag,' says Marty Neumeier in this fresh view of brand strategy. ZAG follows...

    Taschenbuch
    26,74 €
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