Provides in-depth insights, practical examples, and best practices . Explores the real-world impl...

Offers a unique focus on the integration of neurosciences with marketing and tourism, providing a...

Principles of Festival Management is a complete guide to developing and running a festival from i...

An accessible and concise resource that introduces non-specialist students to the key concepts an...

An up-to-date and relevant reference guide to accounting for decision making in the hospitality, ...

This text provides tourism students, educators, industry planners, researchers, managers and oper...

Examines how this crisis unfolded and its devasting impacts on the travel, tourism and hospitalit...

Examines, contextualises and applies leadership theory and practice at several levels. Using cont...

A clear and insightful introduction to the world of business enterprise and the inner workings of...

This text explores the nature of these industry sectors and how these impact on the strategic man...

A complete and thorough ontology of the study of planned events and the professional practice of ...

Examines how temporality manifests in and impacts tourism in different parts of the world looking...

An essential resource for any student undertaking a business management degree. An engaging and a...

This user-friendly text book provides an engaging introduction to digital marketing to help you u...

Digital marketing and online social media platforms have become the cornerstones to the success o...

An internationally focused text which explains strategic management, analysis and implementation ...

Recruiting and retaining happy and well trained staff is key to the success of all customer-facin...

This volume presents a collection of unique case studies focusing on issues pertaining to indigen...

A unique and user-friendly text which advances managerial views on how the event industry is tran...

Theoretical and practical insights that offer a platform for critical discussion and examine emer...

A unique and user-friendly text which advances managerial views on how the event industry is tran...

The sharing economy is at the centre of current debates involving new technologies, sustainabilit...

Now in its Fourth Edition, this key text has been fully revised and updated and includes two new ...

Provides an in-depth understanding of the challenging nature of events, where knowledge needs to ...

Smart cities are cities which use different types of electronic methods and sensors to collect da...

A fully updated new edition of this bestselling text that explains not only the theory behind the...

This text provides a unique lens for studying event project management in the era of sustainabili...

Examines the concept of luxury and its meaning across tourism, events and hospitality globally. P...

Provides a step-by-step, user friendly guide to successfully researching and compiling your disse...

Fully revised and updated for a second edition, it provides a comprehensive, pragmatic, and reali...

A comprehensive collection of fully developed case studies of event management and event tourism ...

A fully updated new edition of this bestselling text that explains not only the theory behind the...

Focuses attention on communication studies as applied to Event Management, through the whole even...

Demonstrates how to actively persuade guests to participate in achieving sustainable hospitality ...

Guides managers to see hospitality and tourism as essential service businesses requiring a holist...

Offers a fresh and comprehensive perspective on current and innovative topics related to consumer...

Examines influential factors such as the demographic, political, economic and technological chang...

The events industry is a multi-million dollar industry, ergo it is a key target for corruption. '...

Based on theory and practice it analyses environmental, economic and social value in the hotel se...

Introduces an innovative element of the events process, this book encapsulates practical and theo...

A new and definitive overview of the vital role and effective practice of entrepreneurship in one...

Fully revised and updated with brand new material and cases on issues surrounding sustainability ...

An edited volume which discusses and investigates five key themes of fast-moving and highly signi...

Tourism Ethics and Responsible Community Development

Focuses on stakeholder theory applied to event management and goes beyond traditional approaches ...

Marketing Perspectives develops beyond the core concepts of marketing to introduce important poin...

Cases For Event Management and Event Tourism

A comprehensive text and resource book designed to explain the latest developments in and new com...