This book offers a unique focus on the integration of neurosciences with marketing and tourism, p...

Principles of Festival Management is a complete guide to developing and running a festival from i...

An accessible and concise resource that introduces non-specialist students to the key concepts an...

An up-to-date and relevant reference guide to accounting for decision making in the hospitality, ...

This text provides tourism students, educators, industry planners, researchers, managers and oper...

Examines, contextualises and applies leadership theory and practice at several levels. Using cont...

A clear and insightful introduction to the world of business enterprise and the inner workings of...

This text explores the nature of these industry sectors and how these impact on the strategic man...

Examines how temporality manifests in and impacts tourism in different parts of the world looking...

An essential resource for any student undertaking a business management degree. An engaging and a...

An internationally focused text which explains strategic management, analysis and implementation ...

Impact assessment can be highly technical and complex, requiring a broad knowledge base and diver...

Recruiting and retaining happy and well trained staff is key to the success of all customer-facin...

This volume presents a collection of unique case studies focusing on issues pertaining to indigen...

A unique and user-friendly text which advances managerial views on how the event industry is tran...

Theoretical and practical insights that offer a platform for critical discussion and examine emer...

A unique and user-friendly text which advances managerial views on how the event industry is tran...

The sharing economy is at the centre of current debates involving new technologies, sustainabilit...

Now in its Fourth Edition, this key text has been fully revised and updated and includes two new ...

Provides an in-depth understanding of the challenging nature of events, where knowledge needs to ...

Smart cities are cities which use different types of electronic methods and sensors to collect da...

Events MISmanagement is unique text as it looks at events from a very different perspective - tha...

This text provides a unique lens for studying event project management in the era of sustainabili...

Examines the concept of luxury and its meaning across tourism, events and hospitality globally. P...

Provides a step-by-step, user friendly guide to successfully researching and compiling your disse...

Focuses attention on communication studies as applied to Event Management, through the whole even...

Demonstrates how to actively persuade guests to participate in achieving sustainable hospitality ...

Offers a fresh and comprehensive perspective on current and innovative topics related to consumer...

Artificial Intelligence (AI) in Tourism, Hospitality and Event: Revolutionising Experiences provi...

Examines influential factors such as the demographic, political, economic and technological chang...

The events industry is a multi-million dollar industry, ergo it is a key target for corruption. '...

Based on theory and practice it analyses environmental, economic and social value in the hotel se...

Introduces an innovative element of the events process, this book encapsulates practical and theo...

A new and definitive overview of the vital role and effective practice of entrepreneurship in one...

Fully revised and updated with brand new material and cases on issues surrounding sustainability ...

An edited volume which discusses and investigates five key themes of fast-moving and highly signi...

Tourism Ethics and Responsible Community Development

Cases For Event Management and Event Tourism

Fifth edition of the best-selling textbook updated and revised to take account of current trends ...

Explores how immersive, emotionally resonant, and technologically driven marketing strategies are...

Now in its fourth edition, it presents a new and refreshing approach to the study of tourism, con...

A complete guide to using key managerial accounting techniques for planning, controlling and impr...

The first text to address tourist movement in from a methodological angle in the post-digital era...

Examines how this crisis unfolded and its devasting impacts on the travel, tourism and hospitalit...

Guides managers to a new perspective that sees hospitality and tourism as essential service busin...

A complete and thorough ontology of the study of planned events and the professional practice of ...

This updated and revised edition offers a comprehensive overview of key research methods and the ...

This user-friendly text book provides an engaging introduction to digital marketing to help you u...