THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most book...

2025 Thinkers 50 Coaching and Mentoring Award - Shortlist Runner Up - Leadership Book of The Year...

For first-year graduate courses in Econometrics for Social Scientists. Bridging the gap between s...

Build a successful investment portfolio that is right for you Smarter Investing: Simpler Decision...

Prepare for the updated version of Microsoft Exam AZ-900 and help demonstrate your real-world kno...

Speak Out, Listen Uphelps you to navigate power differences and speak up with confidence in a way...

This readable and engaging book will help managers and executives understand the major trends aff...

How connected are your customers, employees and organisation? As technology advances and customer...

Taking Flight reveals profound hidden patterns of human behavioral style, offers a blueprint for ...

Master the Fundamentals of Modern Visual Analytics--and Craft Compelling Visual Narratives in Tab...

Children and Their Development examines how scientists conduct research in the field and shows ho...

In Modern C++ Design, Andrei Alexandrescu opens new vistas for C++ programmers. Displaying extrao...

Quite simply, test-driven development is meant to eliminate fear in application development. Whil...

“Henry Mintzberg’s views are a breath of fresh air which can only encourage the good guys.” The O...

For upper-level to graduate courses in Probability or Probability and Statistics, for majors in m...

Create a great customer experience whoever you are.   Customers are powerful. They have a loud vo...

Consistent, high-quality coding standards improve software quality, reduce time-to-market, promot...

This book offers best practice advice on how to meet anti-money laundering (AML) regulations and ...

AcceptanceTest-Driven Development with Cucumber fills the gap between creating business-facing au...

DISCOVER THE ART OF COMMUNICATIVE LEADERSHIP: HOW TO REALLY LISTEN SO YOU CAN WIN AND HOLD THE TR...

The Practice of Cloud System Administration, Volume 2 focuses on today's fastest-growing areas of...

Use ACI fabrics to drive unprecedented value from your data center environmentWith the Cisco Appl...

With SQL Server Analysis Services 2016, Microsoft has dramatically upgraded its Tabular approach ...

Big Data is a big topic, based on simple principles. Guided by leading expert in the field, David...

Integrated Security Technologies and Solutions - Volume II is part of the Cisco CCIE Professional...

The First Maker-Friendly Guide to Electric Motors!Makers can do amazing things with motors. Yes, ...

Whether you are an executive or a student, beginner or expert, this book is designed to explain a...

Ever felt like you need an inspired action plan on how to step up?Stepping up could be about taki...

25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts tha...

Master Powerful Off-the-Shelf Business Solutions for AI and Machine Learning Pragmatic AI will he...

This book is about employee enthusiasm: that special, invigorating, purposeful and emotional stat...

A practical guide, from the basic techniques, through to advanced applications, showing you what ...

This text should be required reading for everyone in contemporary business.--Peter Woodhull, CEO...

7 Principles of Conflict Resolution is the go-to resource for conflict and dispute resolution, wh...

The Accessible Guide to Modern Wireless Communication for Undergraduates, Graduates, and Practici...

The comprehensive and crystal-clear companion to making the right acquisition decisions and execu...

A practical and accessible guide to Islamic finance that helps demystify the differences with con...

Gain a Deep, Practical Understanding of 5G Technology, Applications, Architecture, Standards, and...

Whether you need to understand other people’s calculations to make confident business decisions, ...

One of the best books on stock market investing that I ve ever read. Christopher Gilchrist, Edit...

An introduction to the fast growing $1.5 billion foreign exchange trading marketplace, showing yo...

Beginning with the very basics of technical analysis and market price behaviour, this book teache...

Gain the knowledge and confidence you need to build and manage budgets and forecast financial inf...

You’ve been asked to run a training session, workshop or meeting. What you need now is a foolproo...

Using memorable caricatures to highlight the effects of your behaviour as a leader, this book off...

Your practical step-by-step guide to planning and building cash valuation models. Through a set o...

Whether you re new to web writing, or you re a professional writer looking to deepen your skills,...

Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing th...