The Marketing Plan Handbook (6th Edition) presents a streamlined approach to writing succinct and...

This book examines word pairs with similar meanings from two closely related languages-Russian an...

Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, ...

The Marketing Plan Handbook presents a streamlined approach to writing succinct and meaningful ma...

Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offe...

Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundament...

Mastering the Case Interview (9th edition) offers detailed advice on how to ace the case intervie...

Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offe...

Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, ...

Mastering the Case Interview (10th edition) offers detailed advice on how to ace the case intervi...

Mastering the Job Interview (10th edition) provides in-depth guidance on how to develop a winning...

Strategic Brand Management offers a cohesive framework for brand management, highlighting the dis...

The Customer Science Handbook reveals principles that shape people's behavior and shows how to cr...

In Strategic Brand Management, Alexander Chernev, a professor of marketing at the Kellogg School ...

Creating impactful customer experiences is at the core of a company's business model. However, th...

Strategic brand Management outlines the core principles of marketing and provides a strategic fra...

Strategic Brand Management outlines the core principles of marketing and provides a strategic fra...

The Marketing Plan Handbook offers a streamlined approach to creating impactful marketing plans. ...

The Marketing Plan Handbook offers a streamlined approach to creating impactful marketing plans. ...

In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the ren...

In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the ren...

Customer Science examines the strategic principles that define the customer experience. Building ...

Customer Science examines the strategic principles that define the customer experience. Building ...