As economies across the world continue to transition toward services,skills in marketing and mana...

This book summarizes the 'rules of the service game' and presents the distilled lessons from thre...

From a customer's perspective, services are experiences. From the organization's perspective, ser...

This book encompasses empirical evidences to understand the application of data analytical techn...

Creating a viable service requires a business model that allows for the costs of creating and del...

This book encompasses empirical evidences to understand the application of data analytical techn...

Developing an effective service marketing communications strategy starts with a good understandin...

Winning in Service Markets: Success through People, Technology, and Strategy is the first practit...

Winning in Service Markets: Success through People, Technology, and Strategy is the first practit...

ABOUT THE BOOK:This is the first reference book on Intelligent Automation (IA). Also called Hyper...

'Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading te...

Service leadership is not based on outstanding performance within a single dimension. Rather, it ...

'Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading te...

Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability explores the role...

Many services with limited capacity face wide swings in demand that can be caused by the change i...

Designing the service environment is an art that involves a lot of time and effort, and can be ex...

In services marketing, it is important to understand why customers behave the way they do. How do...

What makes consumers or institutional buyers select, and remain loyal to, one service provider ov...

Highly capable and motivated people are at the center of service excellence and productivity. Beh...

Targeting, acquiring, and retaining the 'right' customers is at the core of many successful servi...

All service organizations face choices concerning the types of products to offer and how to deliv...

The first unspoken law of service quality and productivity is to do it right the first time. Howe...

The relationship between productivity and customer satisfaction is complex. Service Quality and P...

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading te...

A practical, non-technical guide for business leaders, entrepreneurs, and curious minds

A practical, non-technical guide for business leaders, entrepreneurs, and curious minds'Agents ar...

This book is a practical, non-technical guide for business leaders, professionals, and curious mi...