'This book discusses the nature of heightened interaction between marketers and consumers in the ...

Online shopping has become increasingly popular due to its availability and ease. As a result, it...

This book provides a contemporary theoretical insight into the fashion and luxury industry, addre...

For years, technology has been the impetus for progress in various processes, systems, and busine...

Consumer interaction and engagement are vital components to help marketers maintain a lasting rel...

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the rol...

There has been a lot of interest among marketing practitioners and researchers in the concept of ...

Social media has redefined the way marketers communicate with their customers, giving consumers a...

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the rol...

Online brand communities (OBCs) are hugely important in the development of marketing strategy, bu...

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the i...

This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 e...

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the i...

Online brand communities (OBCs) are hugely important in the development of marketing strategy, bu...

Amidst growing conceptual developments in the areas of value co-creation and digital marketing, t...