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28.10.2000Marketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstra...
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23.06.2010
'A practical guide to preparing and delivering testimony before Congress and Congressional hearin...
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21.06.2010
'A practical guide to preparing and delivering testimony before Congress and Congressional hearin...
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28.09.1997
Bearden et al. take a cutting edge approach to marketing. This text continues to be a leader in t...
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15.06.2025
'Testifying before Congress is like getting a root canal,' former Indiana Governor Mitch Daniels ...
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15.06.2025
When Governor Mitch Daniels (Indiana) compared testifying before Congress to getting a root canal...
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