This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communic...

This book offers a comprehensive guide to political campaign communication using functional theor...

Dieser Klassiker sollte in keiner Horror-Bibliothek fehlen!Während einer stürmischen Regennacht i...

A Functional Analysis of Political Television Advertisements is a unique investigation into the e...

Political Election Debates presents theory and research on political leaders debates. Election de...

This book investigates persuasive attacks on Donald Trump in the 2016 Republican primaries throug...

Mass communication theories were largely built when we had mass media audiences. The number of te...

Campaign 2000 applies the functional theory of political campaign discourse-analyzing how message...

This book offers content analyses of the 2016 presidential candidate campaign messages from the p...

Benoit, Blaney, and Pier apply the functional theory of political campaign discourse to the 1996 ...

Political Election Debates presents theory and research on political leaders debates. Election de...

This book explores the ways in which political parties in contemporary parliamentary democracies,...

Recent rapid globalisation of manufacturing industries leads to a drive and thirst for rapid adva...

Frontmatter -- Contents -- Preface -- I. THE STUDY OF ARGUMENTATION -- Introduction: the Study of...

Bush versus Kerry analyzes the 2004 presidential campaign using the functional theory of politica...

This book explores the ways in which political parties, in contemporary parliamentary democracies...

Campaign 2000 applies the functional theory of political campaign discourse-analyzing how message...

Recent rapid globalisation of manufacturing industries leads to a drive and thirst for rapid adva...

Benoit provides a comprehensive analysis of presidential television spots from every campaign tha...

Making use of a unique data set that includes more than 1000 leadership elections from over 100 p...

President Bill Clinton has been more than generous, Blaney and Benoit point out, in providing fod...

A Functional Analysis of Political Television Advertisements is a unique investigation into the e...

Mass communication theories were largely built when we had mass media audiences. The number of te...

This book investigates persuasive attacks on Donald Trump in the 2016 Republican primaries throug...

Benoit and his colleagues apply the functional theory of political campaign discourse to 25 presi...

Because responding to complaints is such an important part of human relations, this type of disco...

This book offers a comprehensive guide to political campaign communication using functional theor...

Proposes a theory and case studies on repairing a damaged or threatened image or reputation.

Proposes a theory and case studies on repairing a damaged or threatened image or reputation.

Persuasive attacks have captured public interest for centuries. These attacks uniquely span the r...

Persuasive attacks have captured public interest for centuries. These attacks uniquely span the r...

Nebel, Der Zimmer 1408 (BR) DP Min: 121+108 DD5.1 WS

Persuasive Messages

Because responding to complaints is such an important part of human relations, this type of disco...

Is our work merely a way to put food on the table,or does it have inherent value? Should our work...

LIEBE AUF DEN ERSTEN SCHLAG ist die Geschichte einer ganz besonderen Liebe. Arnaud trifft in sein...

LIEBE AUF DEN ERSTEN SCHLAG ist die Geschichte einer ganz besonderen Liebe. Arnaud trifft in sein...