A fascinating exploration of how to use the power of storytelling to create irresistible pitches,...

Originally published: Great Britain: William Collins, 2019.

Hikayeler, karakterimizden kültürel kimligimize kim oldugumuzu sekillendirirken yasamin heralanin...

'Killian Lone comes from a long line of gifted cooks, stretching back to the seventeenth century,...

When journalist and ghost sceptic Will Storr heads to Philadelphia to meet Lou Gentile, a demonol...

Why do obviously intelligent people believe things in spite of the evidence against them? Will St...

La scienza dello storytelling. Come le storie incantano il cervello

Will Storr has done some seriously bizarre and otherworldly things over the course of his career ...

'First published in 2019 in Great Britain by William Collins'--Title page verso.

Why, that is, did the obviously intelligent man beside him sincerely believe in Adam and Eve, the...

'We live in the age of the individual. Every day, we're bombarded with depictions of the beautifu...

Bati tipi benlik modelinin yolculugu yüzyillardir sürüyor. Icinde bulundugumuz dijital cagin beli...

How to cement brand loyalty, craft irresistible pitches and lead persuasively by harnessing the s...

'Will Storr is one of our best journalists of ideas ... The Status Game might be his best yet' Ja...

'Fascinating' Guardian'Brilliant' Evening Standard'Electrifying' Financial Times'So interesting I...