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  1. Applied Conjoint Analysis Applied Conjoint Analysis

    Applied Conjoint Analysis

    Vithala R. Rao
    Springer-Verlag GmbH
    25.12.2025

    This book provides different applications and methods of conjoint analysis in marketing. It gives...

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    149,79 €
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  2. Applied Conjoint Analysis Applied Conjoint Analysis

    Applied Conjoint Analysis

    Vithala R. Rao
    Springer Berlin Heidelberg, Springer Berlin Heidelberg
    03.09.2016

    Conjoint analysis is probably the most significant development in marketing research in the past ...

    Taschenbuch
    181,89 €
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  3. Decision Criteria for New Product Acceptance and Success Decision Criteria for New Product Acceptance and Success

    Decision Criteria for New Product Acceptance and Success

    Edward W. Mclaughlin
    Praeger
    30.06.1991

    Despite the rapid surge of new product introductions into the grocery product distribution system...

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    98,20 €
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  4. Applied Conjoint Analysis Applied Conjoint Analysis

    Applied Conjoint Analysis

    Vithala R. Rao
    Springer Berlin Heidelberg, Springer Berlin Heidelberg
    12.03.2014

    Conjoint analysis is probably the most significant development in marketing research in the past ...

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    181,89 €
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    Alle Preise inkl. MwSt | Versandkostenfrei
  5. Choosing the Right Target Choosing the Right Target

    Choosing the Right Target

    Yu Yu
    LAP LAMBERT Academic Publishing
    02.06.2017

    Corporate acquisition is a popular way for firms to grow and obtain innovative resources. However...

    Taschenbuch
    35,90 €
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