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  1. Services Marketing Services Marketing

    Services Marketing

    Valarie Zeithaml
    McGraw-Hill Education Ltd
    28.12.2020

    Successful businesses recognize that the development of strong customer relationships through qua...

    Taschenbuch
    70,61 €
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  2. Delivering Quality Service Delivering Quality Service

    Delivering Quality Service

    Valarie A. Zeithaml
    Free Press
    25.03.2009

    Excellence in customer service is the hallmark of success in service industries and among manufac...

    Taschenbuch
    17,60 €
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  3. Profiting From Services and Solutions Profiting From Services and Solutions

    Profiting From Services and Solutions

    Valarie A. Zeithaml
    Business Expert Press
    15.08.2014

    Designed for executives of companies that manufacture or sellproducts and students in an MBA prog...

    Taschenbuch
    21,70 €
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  4. Driving Customer Equity Driving Customer Equity

    Driving Customer Equity

    Roland T Rust
    Free Press
    27.06.2000

    In their efforts to become more customer-focused, companies everywhere find themselves entangled ...

    Gebunden
    48,00 €
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  5. Services Marketing: Integrating Customer Focus Across the Firm ISE Services Marketing: Integrating Customer Focus Across the Firm ISE

    Services Marketing: Integrating Customer Focus Across the Firm ISE

    Dwayne Gremler
    McGraw-Hill Education
    06.03.2023

    Zeithaml Bitner Gremler, Services Marketing introduces readers to the vital role that services pl...

    Taschenbuch
    72,00 €
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