Dieses Buch stellt das State-of-the-Art-Wissen des B2B-Marketings praxisrelevant und umfassend da...

Uwe Seebacher forscht seit mehr als dreißig Jahren zur Effizienzsteigerung und Entscheidungsoptim...

In a world shaped by Industry 5.0, predictive intelligence, and digital acceleration, B2B marketi...

Dieses Buch bringt den aktuellen Erfahrungs- und Wissenstand im B2B-Marketing auf den Punkt. Anha...

Das Buch macht deutlich, warum eine Neugestaltung der Unternehmenskommunikation erforderlich ist ...

This book employs the latest insights from modern marketing into the theory and practice of corpo...

Das Buch beschreibt pragmatisch und leicht verständlich das bewährte Assets-as-Service (AAS)-Proz...

Laut einer aktuellen Studie von Fujitsu können heute nur 5 % aller Unternehmen als 'datengetriebe...

Dieses Buch beschreibt, wie Unternehmen pragmatisch und ohne externe Unterstützung den Weg hin zu...

Template-driven Consulting is a book for managers who have long been searching for a way to cut c...

Template-driven Consulting is a book for managers who have long been searching for a way to cut c...

The goal of this book is to create awareness for a change in mind-set that we will all have to fa...

The goal of this book is to create awareness for a change in mind-set that we will all have to fa...

This book describes how companies can easily and pragmatically set up and realize the path to a d...

The Template-based management (TBM) approach has been used since 2003 across the world in diverse...

The Template-based management (TBM) approach has been used since 2003 across the world in diverse...

This book describes how companies can easily and pragmatically set up and realize the path to a d...

This unique book comprehensively presents the current state of knowledge, theoretical and practic...

This book clarifies based on latest findings and research what one needs to know about marketing ...

This book clarifies based on latest findings and research what one needs to know about marketing ...

In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B ...

Discover the revolutionary potential of swarm intelligence in this groundbreaking book. Explore h...

This edited collection by over 30 industry experts and scholars explores how communication depart...

The future of B2B marketing isn't coming it's already here. The second volume of the significantl...

This unique book comprehensively presents the current state of knowledge, theoretical and practic...