Winner of the TAA 2021 Most Promising New Textbook award!This award-winning textbook introduces y...

Every day, print and online trade magazines and news sources tout developments in online advertis...

'Conversations with some of the sharpest minds in advertising lead the reader gently into the hea...

Digital marketing changes the dynamics of traditional routes to market, augments conversations an...

Social media marketing has become indispensable for marketers who utilize social media to achieve...

Winner of the TAA 2021 Most Promising New Textbook award!This award-winning textbook introduces y...

The original, bestselling, and award-winning textbook on social media marketing, featuring all th...

The original, bestselling, and award-winning textbook on social media marketing, featuring all th...

This two-volume set is the first dedicated scholarly collection to consolidate the research, theo...

Student-led in its design and development, the book incorporates digital marketing as central to ...