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30.09.2025This volume is a compendium of cutting-edge scholarship exploring the relevance, roles, and funct...
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30.09.2020
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer...
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01.10.2003
An interdisciplinary anthology of consumption rituals.This new volume will help the understanding...
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24.10.2007
This book explores how traditional retailing operates in the new competitive environment of a com...
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01.10.2003
An interdisciplinary anthology of consumption rituals.This new volume will help the understanding...
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11.01.2013
Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing r...
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24.10.2007
This book explores how traditional retailing operates in the new competitive environment of a com...
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15.03.2022
The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including h...
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