Successful organisations have long recognised the importance of demand-supply integration to main...

Successful organisations have long recognised the importance of demand-supply integration to main...

The Sage Handbook of Industrial Marketing addresses the dynamic and complex landscape of industri...

Organizations are now recognizing the importance of demand-supply integration to their growth and...

This book delimits the concept of high technology and explores the characteristics of high-tech m...

Marketing and supply chain management have a symbiotic relationship within any enterprise, and to...

Marketing and supply chain management have a symbiotic relationship within any enterprise, and to...

An introductory textbook on industrial marketing and supply chain management that discusses indus...

An introductory textbook on industrial marketing and supply chain management that discusses indus...

This book delimits the concept of high technology and explores the characteristics of high-tech m...