Integrating Marketing and Supply Chain Management brings together two disciplines, marketing and ...

Integrating Marketing and Supply Chain Management brings together two disciplines, marketing and ...

Organizations are now recognizing the importance of demand-supply integration to their growth and...

This book delimits the concept of high technology and explores the characteristics of high-tech m...

Marketing and supply chain management have a symbiotic relationship within any enterprise, and to...

Marketing and supply chain management have a symbiotic relationship within any enterprise, and to...

An introductory textbook on industrial marketing and supply chain management that discusses indus...

An introductory textbook on industrial marketing and supply chain management that discusses indus...

In order for High Technology (HT) companies to tackle contemporary demanding market challenges, t...