The public sector provides services to the public and does not expect to acquire financial gain; ...

Modern web-based applications are pertinent for businesses, as they often encourage their core co...

'This book explores paradigms of knowledge management implantation in the public sector'--Provide...

Today, many fashion brands use social media marketing strategies to increase awareness about thei...

Today, many fashion brands use social media marketing strategies to increase awareness about thei...

In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face ...

In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face ...

Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic t...

Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic t...

Today, sustainability is a critical issue in the fashion industry. However, it can be challenging...

Today, sustainability is a critical issue in the fashion industry. However, it can be challenging...

Traditional marketing approaches must be more effective in a digital world where consumers seek m...

Traditional marketing approaches must be more effective in a digital world where consumers seek m...

As consumer preferences shift with the continued innovation of digital technology in the marketin...

As consumer preferences shift with the continued innovation of digital technology in the marketin...

As luxury brands become commonplace, businesses must incorporate more sustainable practices to ha...

As luxury brands become commonplace, businesses must incorporate more sustainable practices to ha...

'The objectives of the edited book are to explore several continuing trends of sustainable techni...

Marketing has become increasingly popular, utilizing multi-criteria decision making (MCDM) method...

'The objectives of the edited book are to explore several continuing trends of sustainable techni...

Marketing has become increasingly popular, utilizing multi-criteria decision making (MCDM) method...

Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing

In the digital age, global marketing management plays a crucial role in navigating the complexiti...