Wissen, was kommt.
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, ...
'Knowledge is peculiar. It has the special quality of enriching those who receive it without impo...
Stop pushing products-and start cultivating relationships with the right customers. If you read n...
Reflexiones en torno a la gestión de empresas
Stop pushing products-and start cultivating relationships with the right customers.
What business is your company really in? That's a question all executives should all ask before d...
HBR's 10 Must Reads on Strategic Marketing
The classic beginner's guide to viewing and understanding the heavens. Twelve maps trace the mont...
HBR's 10 Must Reads on Strategic Marketing