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05.03.2010This book examines trademarks and brands, and their historical role in national competitive and c...
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05.06.2013
This book examines trademarks and brands, and their historical role in national competitive and c...
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21.06.2013
Global Brands, first published in 2007, adds to the literature on the growth of multinational cor...
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30.06.2021
The Routledge Companion to the Makers of Global Business draws together a wide array of state-of-...
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24.09.2007
In a world focused on science and new technology, brands help to explain why several of the world...
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30.04.2025
Climate change is the greatest market failure in world history and thus the most urgent challenge...
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30.04.2025
Climate change is the greatest market failure in world history and thus the most urgent challenge...
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