Embracing technology as an ally, Future Priorities for Design, Branding, Marketing and Retail unr...

This unique book focuses upon service design, including retail and multi-channel marketing matter...

A strong corporate image has power in a competitive marketplace. Its influence on reputational va...

Brands - corporate, products, service - today are collectively defined by their customers, derivi...

A new look at the latest thinking and issues in the areas of branding, identity and communication...

Corporate branding and communication is big business. Companies throughout the world invest milli...

This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on ...

University branding has increased substantially, due to demands on universities to enrol greater ...

A strong corporate image has power in a competitive marketplace. Its influence on reputational va...

Corporate branding and communication is big business. Companies throughout the world invest milli...

A new look at the latest thinking and issues in the areas of branding, identity and communication...

Strategic International Marketing collates the most recent ideas, trends and original research in...

University branding has increased substantially, due to demands on universities to enrol greater ...

The academic and scholarly interest in the subject of branding in both the consumer and industria...

Brands - corporate, products, service - today are collectively defined by their customers, derivi...

This edited collection offers a blend of comprehensive and extensive high quality research from g...