This book performs to bridge the erstwhile chasm between esoteric academic theory in sustainabili...

Continuous improvements in emerging economies have created more opportunities for industrializati...

This book offers a profound exploration into how technology-enabled marketing strategies often un...

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops hav...

Many scholars have argued that technology, entrepreneurship, integrated business models and marke...

It seems that when businesses were finally understanding, implementing, and getting used to indus...

It seems that when businesses were finally understanding, implementing, and getting used to indus...

Acknowledging the smart cities phenomenon not as a future goal but as an active part of our prese...

Many scholars have argued that technology, entrepreneurship, integrated business models and marke...

Demystifying the Dark Side of AI in Business delves into the often-overlooked negative aspects of...

Demystifying the Dark Side of AI in Business delves into the often-overlooked negative aspects of...

Various sectors of emerging markets face unique challenges, largely related to the gap between sm...

Various sectors of emerging markets face unique challenges, largely related to the gap between sm...

The rapid advancement of Industry 4.0 technologies is revolutionizing the travel, tourism, and ho...

The rapid advancement of Industry 4.0 technologies is revolutionizing the travel, tourism, and ho...

This book is a novel exploration of the complex interplay between modern work structures, artific...

Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work ex...

Digital Transformation for Business Sustainability and Growth in Emerging Markets explores the ri...