Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind...

Cracking the Generics Code unravels the mystery of the DNA for success in the international gener...

Twenty-five years ago, Pharmaceutical Marketing in India: Concepts, Cases, Strategy was the first...

The pharmaceutical world is not flat. Only three regions - (North America, Western Europe and Jap...

Why a book on Brand Positioning in Pharma, a fifty-plus year-old-concept, particularly when new a...

The empowered patients, new-age technologies such as artificial intelligence (AI), machine learni...

Despite its great contribution to improving the health and well-being of people and saving countl...

A to Z of Pharmaceutical Marketing -Worlds First and Only Encyclopedia, Volume 2

Unveiling the Alchemy of Pharma Marketing: Why You Need the A to Zof Pharmaceutical Marketing, th...

Design Thinking for Pharma

The future of pharmaceutical marketing is here. It's not just about pills and potions. It's about...

Step into the future of pharmaceutical product management with The Pharma Product Manager: Handbo...

In today's data-driven world, the patient's voice is more powerful than ever. But can you hear it...

Whispering to AI: Prompt Engineering for Pharma Brand Managers isn't just another marketing guide...

Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book t...