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  1. International Marketing International Marketing

    International Marketing

    Shaoming Zou
    Emerald Group Publishing Limited
    27.01.2011

    Features the papers that report a variety of studies examining: international marketing behaviour...

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    194,20 €
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  2. Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

    Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

    K. Scott Swan
    Emerald Group Publishing Limited
    05.09.2012

    Interdisciplinary approaches are critical to solve the interesting problems of the day. This volu...

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    215,20 €
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  3. Entrepreneurship in International Marketing Entrepreneurship in International Marketing

    Entrepreneurship in International Marketing

    Shaoming Zou
    Emerald Group Publishing Limited
    04.02.2015

    A fresh addition to the current international marketing literature, Entrepreneurship in Internati...

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    175,90 €
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  4. Export Marketing Strategy Export Marketing Strategy

    Export Marketing Strategy

    Shaoming Zou
    Business Expert Press
    01.05.2009

    This book describes the steps necessary to achieve success in export marketing. It is a step-by-s...

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    28,00 €
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  5. International Marketing in the Fast Changing World International Marketing in the Fast Changing World

    International Marketing in the Fast Changing World

    Shaoming Zou
    Emerald Group Publishing Limited
    03.11.2015

    Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a ...

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    204,00 €
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