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  1. Advertising, Sales Promotion and Brand Switching Advertising, Sales Promotion and Brand Switching

    Advertising, Sales Promotion and Brand Switching

    Shamaila Gull
    LAP LAMBERT Academic Publishing
    24.08.2012

    This research was conducted to understand the impact of various promotional tools on brand switch...

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  2. Negative Reciprocity, Deviance and Organizational Ethics Negative Reciprocity, Deviance and Organizational Ethics

    Negative Reciprocity, Deviance and Organizational Ethics

    Shamaila Gull
    VDM Verlag Dr. Müller

    Despite the vast research on organizational ethics and organizational deviance, little is known a...

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    79,00 €
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  3. Consumer Demographics, Retail Store Attributes and Store Choice Consumer Demographics, Retail Store Attributes and Store Choice

    Consumer Demographics, Retail Store Attributes and Store Choice

    Shamaila Gull
    LAP LAMBERT Academic Publishing
    15.08.2012

    The study was conducted to find out the effects that Consumer demographics and store attributes h...

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  4. Effects of CSR on Customer Retention in Different Sectors of Pakistan Effects of CSR on Customer Retention in Different Sectors of Pakistan

    Effects of CSR on Customer Retention in Different Sectors of Pakistan

    Shamaila Gull
    LAP LAMBERT Academic Publishing
    16.11.2011

    This research is an important progress in the literature of CSR and consumer behavior as it has u...

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