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  1. Global Observations of the Influence of Culture on Consumer Buying Behavior Global Observations of the Influence of Culture on Consumer Buying Behavior

    Global Observations of the Influence of Culture on Consumer Buying Behavior

    Sarmistha Sarma
    Business Science Reference
    08.06.2017

    Positive consumerism is the backbone to a strong economy. Examining the relationship between cult...

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    234,50 €
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  2. The Essence of Advertising Management¿An Indian Perspective The Essence of Advertising Management¿An Indian Perspective

    The Essence of Advertising Management¿An Indian Perspective

    Sarmistha Sarma
    LAP LAMBERT Academic Publishing
    24.04.2013

    Good Advertising is not to say anything to sell everything, but to say everything to sell somethi...

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    Unser bisheriger Preis:ORGPRICE: 76,90 €

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  3. Cases on Branding Strategies and Product Development Cases on Branding Strategies and Product Development

    Cases on Branding Strategies and Product Development

    Sarmistha Sarma
    Business Science Reference
    02.02.2015

    The process of creating iconic brands varies from product to product and market to market. Effect...

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    201,20 €
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  4. Handbook of Research on the Interplay Between Service Quality and Customer Delight Handbook of Research on the Interplay Between Service Quality and Customer Delight

    Handbook of Research on the Interplay Between Service Quality and Customer Delight

    Sarmistha Sarma
    IGI Global
    20.01.2023

    Research in the field of service quality and consumer behavior has developed in many dimensions i...

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    304,70 €
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