For courses in international business. This ISBN is for the bound textbook, which students can re...

A modern approach to international business

This volume is devoted to those areas that can advance our understanding of international busines...

This series presents essays on topics in international marketing. Both theoretical conceptual and...

This volume is devoted to those areas that can advance our understanding of international busines...

Features essays in marketing and international business. This book illustrates how individual res...

China and India have in recent years seen a change in leadership, with each wanting to make an im...

Written by leading scholars, this new third edition provides readers with a comprehensive and aut...

Presents a collection of papers which are the results of research undertaken by a group of schola...

Presents examples of a range of marketing research that is being carried out by marketing academi...

Analyses different aspects of relations between exporters and their middlemen: selection and gove...

As the first international convention focused on stimulating trade through policy actions, the In...

This book is a must read for those interested to gain insights into the two dominant powers in As...

This book describes companies that conduct international business at or near the founding of the ...

Written by leading scholars, this new third edition provides readers with a comprehensive and aut...

This series presents essays on topics in international marketing. Both theoretical conceptual and...

Advances in International Marketing has made unique contributions to the field of international m...

Suitable for those interested in international advertising research and international advertising...

The essays that comprise this collection address an important managerial issue for internationall...

This practical guide leads you through all the issues you will face in developing new marketing o...

Addresses the impact on international marketing of major trends in the external and internal envi...