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01.11.2002'The Handbook of Marketing is different¿ that Barton Weitz and Robin Wensley are its editors shou...
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01.12.1998
This unique and comprehensive reflection on marketing as a field of study, research and practice ...
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16.10.2002
The Handbook of Marketing presents a major retrospective and prospective overview of the field of...
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10.10.2013
are available for instructorsIn this lively and entertaining book, Robin Wensley guides the reade...
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30.12.1998
This unique and comprehensive reflection on marketing as a field of study, research and practice ...
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31.10.2013
In this lively and entertaining book, Robin Wensley guides the reader through the basic analytica...
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