This book provides a synthesis of research perspectives on customer engagement through a collecti...

Each of the more than seven hundred entries in the dictionary contains a description of the histo...

this book provides a comprehensive overview of the state-of-the-art of relationship marketing, of...

The concept of relationship marketing has been discussed among marketing academics and managers s...

This book provides a synthesis of research perspectives on customer engagement through a collecti...

No other nonhuman source has served as the basis for more metaphors than animals. Speaking of Ani...

No detailed description available for 'A descriptive syntax of the Ormulum'.

provide[s] informative and entertaining browsing, depicting how filled our language is with sport...

An introduction to marketing theory and practice based around Palmatier's acclaimed 'first princi...

**Winner of the 2021 Leonard L. Berry Marketing Book Award from the American Marketing Associatio...

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that ...

All customers differ. All customers change. All competitors react. All resources are limited.Robe...

'Structured around Robert W. Palmatier's First Principles - all customers differ; all customers c...