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28.04.2008Customer Relationship Management combines marketing and relationship theory with practical advice...
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30.12.2013
This edition features new coverage of the Asian financial crisis and the European Union. Its trea...
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30.06.2021
Globalization has been under extreme pressure in the wake of the financial crisis. Multinational ...
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11.04.2016
This edition features new coverage of the Asian financial crisis and the European Union. Its trea...
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24.06.2024
Customer Relationship Management is the first book to explore the benefits to the firm of a globa...
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