Das Buch ist ein globales Phänomen. Es wurde 3,5 Millionen Mal verkauft, in rekordverdächtigen 43...

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The New York Times and No. 1 Wall Street Journal bestsellerBlue Ocean Shift is the essential foll...

Is your company spending too much time on strategy development-with too little to show for it? If...

The most definitive management ideas of the century, all in one place. Harvard Business Review is...

Most company's change initiatives fail. Yours don't have to.If you read nothing else on change ma...

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„Kim und Mauborgne haben einen weiteren Blockbuster geschrieben. Blue Ocean Shift übernimmt die b...

USA TODAY BESTSELLER Blue Ocean Strategy, the #1 global bestseller, forever changed how the world...

Engage your employees and transform your organization.

Set a bold vision for your company--and achieve it.

Set a bold vision for your company-and achieve it. If you read nothing else on strategy, read thi...

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE...

Managing people is fraught with challenges-even if you're a seasoned manager. Here's how to handl...

Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introduc...

The key concepts every manager and aspiring leader must know—from strategy and disruptive innovat...

The seminal book 'Blue Ocean Strategy' has sold over 3.5 million copies globally and is in print ...

As established markets become less profitable, companies increasingly need to find ways to create...

'Originally published in Harvard Business Review in May 2014'--Title page verso.

Build the workforce of the future.

Las claves de la estrategia del océano azul

Is your company spending too much time on strategy development-with too little to show for it?

Este libro, éxito de ventas a nivel mundial, desafía todo lo que creíassaber sobre los requisitos...

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Learn to lead others, while managing yourself.

Strategia oceano blu. Vincere senza competere

Il concetto di 'distruzione creatrice' - coniato da Joseph Schumpeter per indicare quel 'processo...

Nel 2005, W. Chan Kim e Renée Mauborgne hanno cambiato per sempre il panorama internazionale del ...

Managing people is fraught with challenges-even if you're a seasoned manager. Here's how to handl...

Mavi Okyanus Stratejisini okuduktan sonra rekabete bakis sekliniz degisecektir. Kim ve Mauborgne,...

Hbr's 10 Must Reads on Strategy

HBR's 10 Must Reads on Change Management

Red Ocean Traps (Harvard Business Review Classics)

HBR's 10 Must Reads on Change Management

A year's worth of management wisdom, all in one place.

Most company's change initiatives fail. Yours don't have to.

Ten years ago, W. Chan Kim and Renée Mauborgne broke ground by introducing 'blue ocean strategy,'...

Prepare for an uncertain future with a solid vision and innovative practices. Is your healthcare ...

If you are a health care professional and you read nothing else on business strategy, read these ...

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE...

A year's worth of management wisdom, all in one place.

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The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everyt...