Reflecting the latest technological innovations and challenges of the social media landscape, the...

Updated to reflect the latest technological innovations and challenges, the fourth edition of Soc...

Trump Tweets, the World Reacts: Understanding What Is Relevant and Why illustrates and articulate...

Updated to reflect the latest technological innovations and challenges, the fourth edition of Soc...

In this book established researchers draw on a range of theoretical and empirical perspectives to...

A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advic...

Explores how Gen Z is a generation to be admired and celebrated for their superhero qualities.Fro...

A remarkable exploration of Wonder Woman's creation, mysterious identity, and evolution-and her e...

Drawing on a range of theoretical and empirical perspectives, this volume examines the roles stra...

Drawing on a range of theoretical and empirical perspectives, this volume examines the roles stra...

In this book established researchers draw on a range of theoretical and empirical perspectives to...

This book explores the potential of Artificial Intelligence (AI) to transform public relations an...

This book explores the potential of Artificial Intelligence (AI) to transform public relations an...

On a daily basis, public relations practitioners are tasked with making ethical decisions, such a...

Covers cultural, legal, business, public relations, management, science, networking, and brewing ...

The Millennial Mindset introduces seven characteristics common to Millennials and debunks popular...

Exploring social media's integration with modern society, this text empowers students as social m...

Exploring social media's integration with modern society, this text empowers students as social m...

Reflecting the latest technological innovations and challenges of the social media landscape, the...

This book illustrates the connection between theories of communication and the mediums through wh...