Reflecting the latest technological innovations and challenges of the social media landscape, the...

Reflecting the latest technological innovations and challenges of the social media landscape, the...

In this book established researchers draw on a range of theoretical and empirical perspectives to...

A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advic...

Explores how Gen Z is a generation to be admired and celebrated for their superhero qualities.Fro...

Drawing on a range of theoretical and empirical perspectives, this volume examines the roles stra...

Drawing on a range of theoretical and empirical perspectives, this volume examines the roles stra...

In this book established researchers draw on a range of theoretical and empirical perspectives to...

This book explores the potential of Artificial Intelligence (AI) to transform public relations an...

This book explores the potential of Artificial Intelligence (AI) to transform public relations an...

This book illustrates the connection between theories of communication and the mediums through wh...

On a daily basis, public relations practitioners are tasked with making ethical decisions, such a...

Craft beer culture and industry have recently grown exponentially with over 4000 craft brewers op...

Updated to reflect the latest technological innovations and challenges, the fourth edition of Soc...

We've all heard that Millennials are smarter than everyone else, unique in every way possible, th...

A remarkable exploration of Wonder Woman’s creation, mysterious identity, and evolution—and her e...

Exploring social media's integration with modern society, this text empowers students as social m...

Exploring social media's integration with modern society, this text empowers students as social m...

Trump Tweets, the World Reacts: Understanding What Is Relevant and Why illustrates and articulate...