Empowering students to apply proven strategies in the ever-changing social media landscape, Luttr...

Empowering students to apply proven strategies in the ever-changing social media landscape, Luttr...

Updated to reflect the latest technological innovations and challenges, the fourth edition of Soc...

Trump Tweets, the World Reacts: Understanding What Is Relevant and Why illustrates and articulate...

Updated to reflect the latest technological innovations and challenges, the fourth edition of Soc...

In this book established researchers draw on a range of theoretical and empirical perspectives to...

A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advic...

Explores how Gen Z is a generation to be admired and celebrated for their superhero qualities.Fro...

A remarkable exploration of Wonder Woman's creation, mysterious identity, and evolution-and her e...

Drawing on a range of theoretical and empirical perspectives, this volume examines the roles stra...

Drawing on a range of theoretical and empirical perspectives, this volume examines the roles stra...

In this book established researchers draw on a range of theoretical and empirical perspectives to...

Providing a practical and concise introduction to agency life, this text gives an insight into th...

A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advic...

Covers cultural, legal, business, public relations, management, science, networking, and brewing ...

With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An I...

The Millennial Mindset introduces seven characteristics common to Millennials and debunks popular...

The Millennial Mindset introduces seven characteristics common to Millennials and debunks popular...

This text engages students in the social media phenomenon, exploring how fundamental changes in m...

Exploring social media's integration with modern society, this text empowers students as social m...

Exploring social media's integration with modern society, this text empowers students as social m...

This book explores the potential of Artificial Intelligence (AI) to transform public relations an...

This book explores the potential of Artificial Intelligence (AI) to transform public relations an...

Public Relations Campaigns: An Integrated Approach introduces students to the process of creating...

This book illustrates the connection between theories of communication and the mediums through wh...