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  1. The Psychology of Design The Psychology of Design

    The Psychology of Design

    Rajeev Batra
    Routledge
    10.08.2015

    Design plays an increasingly larger role today in creating consumer desire for products and likin...

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    80,50 €
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  2. Persuasive Imagery Persuasive Imagery

    Persuasive Imagery

    Linda M. Scott
    Routledge
    07.05.2015

    This volume synthesizes and advances existing knowledge of consumer response to visuals. Represen...

    Taschenbuch
    74,60 €
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  3. The Psychology of Design The Psychology of Design

    The Psychology of Design

    Rajeev Batra
    Routledge
    02.09.2015

    The chapters in this edited book bring together organizing frameworks and reviews of the relevant...

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    197,70 €
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  4. Marketing Issues in Transitional Economies Marketing Issues in Transitional Economies

    Marketing Issues in Transitional Economies

    Rajeev Batra
    Springer, Springer
    10.10.2012

    As the markets in transitional economies open and grow, majorchallenges and opportunities arise f...

    Taschenbuch
    106,99 €
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  5. Marketing Issues in Transitional Economies Marketing Issues in Transitional Economies

    Marketing Issues in Transitional Economies

    Rajeev Batra
    Springer US, Springer US
    31.08.1999

    As the markets in transitional economies open and grow, majorchallenges and opportunities arise f...

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    106,99 €
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  6. Cable TV Advertising Cable TV Advertising

    Cable TV Advertising

    Rajeev Batra
    Praeger
    19.05.1989

    This volume brings together leading academic researchers and industry professionals to discuss th...

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    80,70 €
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  7. Persuasive Imagery Persuasive Imagery

    Persuasive Imagery

    Linda M. Scott
    Routledge
    01.02.2003

    Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowl...

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    189,50 €
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  8. The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

    The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

    Amitava Chattopadhyay
    McGraw Hill LLC
    08.06.2012

    Praise for THE NEW EMERGING-MARKET MULTINATIONALS

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    39,50 €
    Besorgungstitel - wird vorgemerkt
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