This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of inn...

Inter-organizational Cooperation and Interactive Marketing by Rajan Vardarajan examines the evolv...

Strategic Marketing and Strategic Management by Rajan Vardarajan is an essential resource for und...

Strategy and Performance by Rajan Vardarajan provides a comprehensive exploration of how strategi...

Strategic Marketing and Strategic Management by Rajan Vardarajan is an essential resource for und...

Strategic Marketing and Innovation by Rajan Vardarajan offers a deep dive into the intersection o...

Strategic Marketing and Innovation by Rajan Vardarajan offers a deep dive into the intersection o...

Environmental Sustainability, Innovations for Emerging Markets, and Marketing in Emerging Markets...

Strategy and Performance by Rajan Vardarajan provides a comprehensive exploration of how strategi...

Inter-organizational Cooperation and Interactive Marketing by Rajan Vardarajan examines the evolv...

Environmental Sustainability, Innovations for Emerging Markets, and Marketing in Emerging Markets...