Combining seminal papers on marketing communications with incisive commentary and overviews from ...

This textbook is the first introductory primer on integrated marketing communications. It combine...

This book reviews, updates and enhances the basic concepts surrounding the academic theory and pr...

This book is readers who wish to develop their knowledge, insight, skills, and facility into inte...

Combining seminal papers on marketing communications with incisive commentary and overviews from ...

This book identifies and discusses the changes that integrated marketing communication (IMC) has ...

This book is readers who wish to develop their knowledge, insight, skills, and facility into inte...

Corporate communications are now hugely important in the success of companies and organisations. ...

This textbook is the first introductory primer on integrated marketing communications. It combine...

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an inte...

Corporate communications are now hugely important in the success of companies and organisations. ...

The text examines in detail the theory behind the principles and practice of public relations. Th...