A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about ...

A 2019 Axiom Business Award winner. InThe Customer Centricity Playbook, Wharton School professor ...

A 2019 Axiom Business Award winner. InThe Customer Centricity Playbook, Wharton School professor ...

A powerful call to action, Wharton professor Peter Fader's book, Customer Centricity, upends some...

'A customer-base audit is a systematic review of the buying behavior of a firm's customers using ...

'A customer-base audit is a systematic review of the buying behavior of a firm's customers using ...

A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables

A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables

Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data

Marketing professionals, this one's for you! In this book, Leigh McAlister and Peter S Fader prov...