Marketing, and specifically its digital marketing component, is being challenged by disruptive in...

Marketing, and specifically its digital marketing component, is being challenged by disruptive in...

The growth of companies' online presences is an unquestionable reality. However, not everything g...

As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organiza...

As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organiza...

This book provides practical guidance on a range of topics, including strategy and planning, cons...

The growth of companies' online presences is an unquestionable reality. However, not everything g...

Today's businesses face the pressing challenge of how to effectively engage and build lasting rel...

Today's businesses face the pressing challenge of how to effectively engage and build lasting rel...

This edited volume invites readers to explore the convergence of tourism and digital marketing. I...

Cases on Effective Digital Marketing for Competitive Organizations

Cases on Effective Digital Marketing for Competitive Organizations