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  1. Marketing Communications: A European Perspective Marketing Communications: A European Perspective

    Marketing Communications: A European Perspective

    Patrick De Pelsmacker
    Pearson Longman
    12.08.2025

    Explore the strategies and practices of marketing communications in a European contextMarketing C...

    Taschenbuch
    70,19 €
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  2. A Reader in Marketing Communications A Reader in Marketing Communications

    A Reader in Marketing Communications

    Philip Kitchen
    Routledge
    08.12.2005

    Combining seminal papers on marketing communications with incisive commentary and overviews from ...

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    251,10 €
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  3. Advertising in New Formats and Media Advertising in New Formats and Media

    Advertising in New Formats and Media

    Patrick De Pelsmacker
    Emerald Group Publishing Limited
    06.04.2016

    The advertising universe is changing rapidly. Communication technologies have given advertisers n...

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    180,80 €
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  4. A Primer for Integrated Marketing Communications A Primer for Integrated Marketing Communications

    A Primer for Integrated Marketing Communications

    Philip Kitchen
    Routledge
    08.07.2004

    This textbook is the first introductory primer on integrated marketing communications. It combine...

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    290,80 €
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  5. A Reader in Marketing Communications A Reader in Marketing Communications

    A Reader in Marketing Communications

    Philip Kitchen
    Routledge
    08.12.2005

    Combining seminal papers on marketing communications with incisive commentary and overviews from ...

    Taschenbuch
    77,10 €
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  6. The SAGE Handbook of Marketing Ethics The SAGE Handbook of Marketing Ethics

    The SAGE Handbook of Marketing Ethics

    Lynne Eagle
    SAGE Publishing Ltd
    21.10.2020

    The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into mark...

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    Unser bisheriger Preis:ORGPRICE: 202,50 €

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  7. Advances in Advertising Research (Vol. V) Advances in Advertising Research (Vol. V)

    Advances in Advertising Research (Vol. V)

    Ivana Bu¿ljeta Banks
    Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden
    08.12.2014

    Advances in Advertising Research are published by the European Advertising Academy (EAA). This vo...

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    53,49 €
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  8. A Primer for Integrated Marketing Communications A Primer for Integrated Marketing Communications

    A Primer for Integrated Marketing Communications

    Philip Kitchen
    Routledge
    08.07.2004

    This textbook is the first introductory primer on integrated marketing communications. It combine...

    Taschenbuch
    73,90 €
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  9. Advances in Advertising Research (Vol. V) Advances in Advertising Research (Vol. V)

    Advances in Advertising Research (Vol. V)

    Ivana Bu¿ljeta Banks
    Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden
    29.10.2016

    Advances in Advertising Research are published by the European Advertising Academy (EAA). This vo...

    Taschenbuch
    53,49 €
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