A comprehensive guide to navigating the complex world of digital marketing. From 3D video and aug...

This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new n...

Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the...

Relationship marketing builds and maintains long-term relationships with customers through value ...

Relationship marketing builds and maintains long-term relationships with customers through value ...

This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new n...

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhan...

This book offers an accessible and comprehensive introduction to relationship marketing in franch...

Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and...

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhan...

The integration of pioneering information and communication technologies has transformed the hosp...

This book offers an accessible and comprehensive introduction to relationship marketing in franch...

Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and...

A revolutionary insight into the future of tourism and hospitality. This groundbreaking work expl...

A visionary exploration of the transformative power of artificial intelligence and cutting-edge i...