This edited collection offers a blend of comprehensive and extensive high quality research from g...

This book provides students and academics with a comprehensive analysis of the theory and practic...

Sustainable Branding considers how broader perspectives on sustainability and corporate social re...

Place branding as a field of research is still in a state of infancy. This book seeks to address ...

Delving into the rapidly developing field of dual marketing, investigating the strategic alliance...

A sustainable brand should integrate environmental, social, economic and issues into its business...

Place branding as a field of research is still in a state of infancy. This book seeks to address ...

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between ...

Brands - corporate, products, service - today are collectively defined by their customers, derivi...

The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplina...

Technological advances, alongside increasing globalisation and growing awareness of socio-cultura...

This book investigates and explores the impact of digital transformation on building corporate br...

Researching and Analysing Business provides an accessible and practical guide to various data col...

This book delves into contemporary trends in consumer behaviour and marketing strategies in the f...

The academic and scholarly interest in the subject of branding in both the consumer and industria...

Brands - corporate, products, service - today are collectively defined by their customers, derivi...

This international case study book provides 28 expertly curated case studies on entrepreneurship ...

There has been a growing interest in the subject of internal marketing: issues and perspectives, ...

This book investigates and explores the impact of digital transformation on building corporate br...

The book brings together international contributors to provide examples from a wide range of indu...

Researching and Analysing Business provides an accessible and practical guide to various data col...

Business Strategies and Ethical Challenges in the Digital Ecosystem acts as a forum for examining...

Embracing complexity as an opportunity, this groundbreaking book introduces Quantum Level Managem...