In a fast-moving era of increased international competition, frontier markets must devise innovat...

Customer Service Essentials is a must-read and a definitive source of information on effective ma...

Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing he...

Green marketing has risen in prominence over recent years as corporations face calls to lower the...

Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the t...

Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing he...

Customer Service Essentials is a must-read and a definitive source of information on effective ma...

This book provides a management perspective on the full historical, contemporary, and geographic ...

In a fast-moving era of increased international competition, frontier markets must devise innovat...

This book examines an indigenous Africa-centric business model practised by the Igbos of south-ea...

This edited volume assesses the progress that sub-Saharan African countries have made towards ge...

This book analyses and evaluates the accomplishments, challenges, and approaches associated with ...

Literature on green marketing continues to gain traction in the sustainabilitydiscourse, focusing...

The dynamics of the world's pervasive digital technologies is transforming organisations and enab...

This book describes the political, social, and economic connections between gender and the Covid-...

Advances in technology and changes in consumer buying patterns have forced businesses to alter th...

Health Service Marketing Management in Africa (978-0-429-40085-8, K402492)Shelving Guide: Busines...

This edited volume seeks to examine how enterprises in Africa can utilize digital technologies an...

Advances in technology and changes in consumer buying patterns have forced businesses to alter th...

This book provides a management perspective on the full historical, contemporary, and geographic ...

African nations are seeking ways to build strong institutions that are development-oriented and p...

Green marketing has risen in prominence over recent years as corporations face calls to lower the...

Building public sector image and trust in Africa requires judicious use of appropriate marketing ...

This book analyses and evaluates the accomplishments, challenges, and approaches associated with ...

This book describes the political, social, and economic connections between gender and the Covid-...

Literature on green marketing continues to gain traction in the sustainabilitydiscourse, focusing...

The dynamics of the world's pervasive digital technologies is transforming organisations and enab...

Indigenous enterprise practices are an essential part of business success in Africa. The continen...

Africa's unique and diverse culture, embedded in age-long business practices, presents an interes...

Advances in technology and changes in consumer buying patterns have forced businesses to alter th...

Advances in technology and changes in consumer buying patterns have forced businesses to alter th...

This edited volume seeks to examine how enterprises in Africa can utilize digital technologies an...

This open access book explores the intersection of gender and climate change, suggests ways in wh...

This open access book explores the intersection of gender and climate change, suggests ways in wh...

African nations are seeking ways to build strong institutions that are development-oriented and p...

Customer Service Management in Africa: A Strategic and Operational Perspective (978-0-367-14337-4...

Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business...

Building public sector image and trust in Africa requires judicious use of appropriate marketing ...

The corporate landscape is rife with instances of leaders who have left a trail of sinister outco...

The corporate landscape is rife with instances of leaders who have left a trail of sinister outco...