This new edition of a popular and accessible textbook equips students with a comprehensive unders...

This new edition of a popular and accessible textbook equips students with a comprehensive unders...

'This book explores the implications of eSports and its future. It also examines topics ranging f...

The application of and investment in sponsorship globally has been increasing rapidly for over 20...

The global gaming market, due to numerous technological advancements in social media networking a...

This new edition of a widely adopted textbook equips students with a comprehensive understanding ...

Sponsorship is a vital area of contemporary sport business. This book offers a concise and practi...

Sponsorship is a vital area of contemporary sport business. This book offers a concise and practi...

This new edition of a widely adopted textbook equips students with a comprehensive understanding ...

Taking you from the ice to the office and back, this ultimate business playbook provides valuable...

Taking you from the ice to the office and back, this ultimate business playbook provides valuable...

Discover the strategy behind Major League Soccer's rapid rise as it aims to compete with global f...