'This book provides current research on topics relevant to consumer behavior, consumer psychology...
Services Marketing: Empirical Issues, places marketing issues within a broader general management...
This book grants substantial deliberation on information concerning to online shopping innovative...
Consumer behavior is becoming increasingly complex in the current global market. A broader unders...
This book grants substantial deliberation on information concerning to all aspects of marketing i...
With the increasing prevalence of information, communication, and technology, including social me...
In the challenging digital economy, bridging the gap between the external stakeholder and busines...
Marketing and management are of highly important to businesses to foster fertile economic develop...