In The Front-Line Sales Manager - Field General, our perspective is very straightforward. We beli...

Strategic Account Strategy is designed to help corporations and businesses develop key strategic ...

The vastly increased level of competitive intensity faced by corporations and the increased costs...

The perfect supplementary text for any global account management course!In recent years, many cor...

Marketing for Latin American Managers in the 21st Century

La Planificacion del Marketing

At 446 pages and 26 chapters, Capon's Marketing Framework 4th Edition is shortened version of Man...

Sales Eats First examines how B2B sales organizations in today's most admired corporations develo...

At 668 pages and 26 chapters, Managing Marketing in the 21st Century is about understanding how t...

A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing...

Managing Global Accounts will help you address the issues of dealing with global customers. As gl...

Customers Win, Suppliers Win: Lessons from One of IBM's Most Successful Strategic Account Manager...

Customers Win, Suppliers Win: Lessons fromOne of IBM's Most Successful Strategic Account Managers...

Managing Marketing in the 21st Century is about understanding how to develop market strategy, imp...

Capon's Marketing Framework 5th Edition is shortened version of Managing Marketing in the 21st Ce...

Capon's Marketing Essentials for Latin American Managers, second edition (CME-LA 2e) provides the...

At 186 pages and 20 chapters, Capon's Marketing Essentials provides the essence of marketing.