are available for instructorsPolitical Marketing: Theories and Concepts provides students with a ...

The SAGE Handbook of Propaganda unpacks the ever-present and exciting topic of propaganda to expl...

O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing...

This book provides a survey of the phenomenon of marketing which has become the dogma of America'...

This book examines modern consumption, focusing on concepts of autonomy and rationality. In recen...

What is the future of the enterprise? In this groundbreaking book Vitalari and Shaughnessy explor...

This book examines modern consumption, focusing on concepts of autonomy and rationality. The auth...

A practical and in-depth guide to the art of advertising persuasion, this book draws on research,...

This book provides a full and detailed analysis of thephenomenon of propaganda, its meaning, cont...

Political systems and ideologies express the society in which they are incubated. This book analy...

A practical and in-depth guide to the art of advertising persuasion, this book draws on research,...