Internal branding is the cultural shift that occurs within an organization when employees become ...

Your company's workforce is its most valuable asset. It is the employees who translate your organ...

The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands ...

The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands ...

This companion is a prestige reference work that offers students and researchers a comprehensive ...

When a customer, employee, or investor is faced with a choice of companies amidst a sea of compet...

When a customer, employee, or investor is faced with a choice of companies amidst a sea of compet...

This companion is a prestige reference work that offers students and researchers a comprehensive ...

An essential guide to contemporary marketing that demonstrates, via case studies, the move toward...

¡Quiero esta marca! : cómo construir marcas deseables

Using internationally-recognized case studies, including brands such as BMW and Burberry, this bo...

'In this fascinating book, Nicholas Ind and Rune Bjerke go beyond 'living the brand'. They have d...